Journal
Writing from the team on craft, client strategy, the agency business, and the tools we\'re building internally.
The PixelPro creative testing cadence — two concepts per channel per week, without fail
Three years of running paid media at scale taught us that cadence beats talent every time. Here's the weekly rhythm every PixelPro paid account runs on.
SEO as founder-outbound replacement — the 14-cluster playbook
When a B2B SaaS founder says "I need inbound", what they usually need is a 14-cluster content engine, a demo funnel, and a bit of patience. What that looks like, month by month.
Hiring a senior designer in Lahore — what the market looks like in 2026
The senior-designer market in Lahore has moved. Salaries, expectations, the pool, and how we hire against it at PixelPro.
Reporting that survives the CFO — eight rules
The moment your client's CFO looks at the monthly report, every marketing metric ages a decade. Here's how we structure reporting so it holds up.
How we built our own email-triage AI — and why we didn't use a vendor
The internal tool every PixelPro AM starts the day with. Why we built it ourselves on Gemini, what's in the triage prompt, and what we'd do differently if we started over.