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Identity + voice systems
Brand
Brand work is Sarah Qureshi's area. Full identity systems — logo, typography, colour, photography direction, tone of voice. We typically bundle this with a web rebuild or a launch campaign.
What we do
- Stakeholder interviews + positioning workshop
- Visual identity system (logo, type, colour, iconography, imagery direction)
- Tone-of-voice playbook
- Brand guidelines (Figma-native, Notion-published)
- Collateral: deck templates, social templates, email templates, signage
Deliverables
- Identity system files (Figma + source)
- Brand guidelines (living doc)
- First application — usually web + launch collateral
Typical retainer
Project-based — PKR 1.2M – PKR 4.8M.
Representative client
GreenGrass Landscaping
Full rebrand + site + lead-gen — 31 signed contracts worth SAR 2.1M in first 6 months.