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Paid Media

Performance media is the thing we do most of, by volume. We have run PKR 1.2 billion of paid spend since 2020 across D2C, B2B SaaS, real estate, healthcare and financial services in Pakistan, the GCC, the UK and the US. Usman Ahmed leads this practice.

What we do

  • Account audit and re-build (week 1–2)
  • Creative strategy (messaging framework, visual territories, hooks)
  • Weekly creative testing cadence — two new concepts per channel per week
  • Bid strategy, audience architecture, campaign structure
  • Conversion tracking, measurement audit, attribution sanity checks
  • Weekly commercial review — not just "platform dashboards"
  • Monthly deep-dive report — what we tested, what worked, what's next

Deliverables

  • Channel strategy document (refreshed quarterly)
  • Weekly creative testing log
  • Weekly number (spend, CPL, ROAS, pipeline contribution)
  • Monthly commercial report (board-ready)
  • Quarterly business review (90-min live)
Typical retainer

PKR 280k – PKR 1.6M per month depending on channel mix and spend volume.

Representative client

NaraBakery

4.2x Meta ROAS across 9 months. Category rank for "cheesecake Lahore" moved from #18 to #3 on Google.

Book a call about paid media