The team
28 people across Lahore and Abu Dhabi. Every retainer has a senior lead and a director reviewing weekly.
Hassan Dar
Managing Director
Hassan built PixelPro from a kitchen table in DHA Phase 2 with three clients and a whiteboard diagram. Before PixelPro he led regional marketing at Careem Pakistan and ran brand for Unilever Pakistan's food portfolio. He sits in weekly on every retainer of PKR 500k and above. Fulbright alumnus (Cornell 2014).
Sarah Qureshi
Creative Director
Sarah spent five years at Publicis Dubai working on brands including Jotun, Ferrari Middle East and Dubai Tourism before co-founding PixelPro with Hassan in 2020. BFA Pratt 2014. She runs the creative studio and personally approves every brand system before it ships.
Usman Ahmed
Head of Paid Media
Ex-dentsu, ex-Mindshare. Usman has personally managed north of PKR 400M in paid-media spend over his career across Meta, Google, TikTok, LinkedIn. He wrote the internal PixelPro playbook for creative testing that every AM runs through.
Fatima Zia
Head of SEO
Ex-Jazz Digital, ex-Daraz Group. Fatima leads the technical SEO and content strategy side of PixelPro — she is the reason Edroot and Hexley Tech have ranked organically where they have. She reads SERP result pages the way some people read novels.
Omar Farooq
Head of Content
Journalist-turned-marketer. Omar spent four years as a staff writer at The News International before pivoting into content strategy. He runs PixelPro's editorial voice library and trains every AM on brand tone-of-voice. MA in Media (LUMS).
Aisha Rahman
Account Director (Dubai)
Opened PixelPro's Abu Dhabi office in 2023 and runs the UAE/KSA book. Ex-Havas Worldwide Middle East. Aisha's clients renew retainers at 97% over three years — the highest number on the floor.
Operational team
Junaid Khan
Senior Web Developer
Zara Iqbal
Senior Designer
Arsalan Siddiqui
Finance & Operations
Rabia Mahmood
Project Manager