How we run a retainer
Same four-beat rhythm for every client, from PKR 200k/mo to PKR 1.8M/mo. Predictable. Interruptible. You always know where we are.
Onboard
Two-week sprint. Stakeholder interviews, full audit (paid / organic / analytics / brand), competitor teardown, a 90-day plan agreed with you before we touch anything live.
Plan
Quarterly plan document — the commercial targets, the channel mix, the creative and content brief, and the reporting baseline. You sign off before execution starts. Re-opened every QBR.
Execute
Weekly delivery across paid, SEO, creative, content, web. You see our pipeline every day (shared Notion / Linear / Sheet — your call). Weekly standup with your AM. Senior review weekly.
Report
Weekly numbers — shared every Friday by 4pm. Monthly commercial review (90 min). Quarterly business review (half-day, on-site where possible).
Tools we standardise on
You don\'t need to adopt these, but if you have no preference we run with: