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SEOContentB2B SaaS
Edroot
EdTech SaaS · Islamabad · Retainer since January 2023
112/mo
Qualified inbound leads
Context
Edroot had built a genuinely useful LMS for small private schools but was spending 70% of its founder hours cold-outbounding. Hamza Raza wanted inbound to replace founder-outbound within 12 months.
Approach
- Full keyword research grounded in how small-school admins actually search
- 14-cluster content plan, published at 6 pieces per month
- Technical SEO + hub pages
- Gated pricing page + demo funnel
- Webinar programme driving pipeline
Results
112
Qualified leads per month by month 14
94k
Organic sessions in April 2026
+26%
vs target (April)
"The content engine didn't just give us leads. It gave me back my mornings."