GreenGrass Landscaping

Context

Yasir Al-Omari inherited the family landscaping business and wanted to position it for commercial / municipal contracts rather than only residential villas. The old brand — a green-and-yellow retro wordmark from 1999 — wasn't getting procurement teams to take meetings.

Approach

• Full rebrand led by Sarah — wordmark, palette, photography direction, Arabic typography system
• Bilingual Webflow site — procurement-first information architecture
• LinkedIn-led lead-gen campaign targeting facility-management firms and KSA ministries
• Content: 8 case studies of past commercial projects they'd never written up

Results