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Paid MediaReal EstateGCC
Marina Rise Residences
Real Estate · Dubai · Project + retainer since June 2023
AED 385
CPQL — down from AED 1,420
Context
Developer was pushing a 2-tower off-plan project through a long-time real-estate agency at AED 1,420 per qualified lead. Dana Al-Mansouri brought us in to take on the digital side ahead of the Phase 2 launch.
Approach
- Rebuilt the paid-media account with a Golden Visa messaging framework
- Meta + Google + TikTok localised by language (EN, AR, RU)
- WhatsApp-first nurture sequence with a real human in the loop
- Bi-weekly creative refresh, mandatory — real estate fatigues fast
Results
AED 385
Cost per qualified lead
-73%
CPQL reduction
28%
Qualified → viewing conversion